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The Not-So-Effective Cover Letter

By Linda Matias, NCRW, CIC, JCTC

Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions...

...Specifically, “What’s your problem with cover letters?” Here’s what I found out.

Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just as soon not be bothered.”

Top 3 Reasons Most Cover Letters Don’t Work

1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it.

Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example.

2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

3. Taking a “pretty please” approach. No one wants to hire a desperate jobseeker.

Solution: The tone of the cover letter must be kept on a professional level. Here’s an example.

Cover Letters Can Win Job Interviews

Persuasive, targeted, and commercial-like cover letters fare well. And that is exactly what a cover letter is—a commercial, starring your experience.


 
Certified in all three areas of the job search—Certified Interview Coach ™ (CIC), Job & Career Transition Coach (JCTC), and Nationally Certified Resume Writer (NCRW)—Linda Matias is qualified to assist you in your career transition, whether it be a complete career makeover, interview preparation, or resume assistance. You can contact Linda directly at linda@careerstrides.com or visit her website www.careerstrides.com for additional career advice and to view resume samples.

More EZ Resume cover letter tips and sample resumes are available.

Original article

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