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...Specifically, “What’s your problem with cover letters?” Here’s what I found
out.
Jobseekers claim all the pertinent information is included in the resume.
Translation: “I don’t know how to write an effective cover letter so I just
scrap it.” Hiring managers say cover letters serve no purpose. Translation:
“Jobseekers don’t know how to write an effective cover letter so I’d just as
soon not be bothered.”
Top 3 Reasons Most Cover Letters Don’t Work
1. The
one-size-fits-all method. Hiring managers are extremely jealous.
Although they are aware you are courting other companies, they want to know
that you at least care enough to hide it.
Solution:
Avoid form letters. Instead, customize each letter with the hiring
organization and the position in mind. Here’s an example.
2. I want, I need, I must have.
Me, me, me. That is the
approach many candidates take when writing their own cover letter. This
self-centered approach, without a doubt, backfires every time.
3. Taking a “pretty please” approach.
No one wants to hire a desperate jobseeker.
Solution: The
tone of the cover letter must be kept on a professional level. Here’s an
example.
Cover Letters Can Win Job Interviews
Persuasive, targeted, and commercial-like cover letters fare well. And that
is exactly what a cover letter is—a commercial, starring your experience.
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